Logo and Letterform

Beyond the literal meaning different combinations of letters and symbols carry in a given language, the visual form of those letters and symbols can speak volumes and give deeper context to the viewer. To strategically craft a logo mark or identity system that communicates effectively what it’s meant to represent is really just part art-making, part strategy puzzle.

If I say I make art and do puzzles for a living does that make me sound like a preschooler?